Plumlot
Real estate underwriting
Private preview

Private preview

Your investor clients ask hard questions. Have the answers.

Plumlot scores every listing in a market 0-100 across six investment strategies, on conservative defaults and assumptions your client can inspect and change. Cap rate, cash-on-cash, break-even rent: numbers you can defend, under your own brand.

Every listing, underwritten. On conservative numbers.

Plumlot scores every listing in a market 0-100 across six strategies, on defaults built to argue against bad deals: break-even rent, break-even occupancy, the max offer that hits your target return. Short-term-rental revenue tools run 15 to 30 percent hot. Ours are set to skeptical.

Invite-only preview · small batches · nothing billed today

01 · The engine

Watch it underwrite three very different properties.

Paste an address, or scan a whole city or ZIP. Plumlot runs the full financial breakdown and scores six strategies 0-100. Every input is editable, defaults are deliberately conservative, and estimated values are flagged as estimates.

4127 Beckett Ave, Columbus, OH 43214
Duplex · 4 bd / 2 ba · built 1986 · listed $329,000
Best strategy · Long-Term Rental
Est. price
$0
Monthly cash flow
$0
Winning score
0
Strategy scores

Plus two situational plays, scored when they apply: ADU Addition and 1031 Exchange.

Demo data: all addresses and figures on this card are fictional. The live engine scores real listings and any pasted US address.

02 · The agent loop

Answer the hard questions under your own brand.

Investor clients ask about cap rate, DSCR, and cash-on-cash, and they keep the agent who can defend the answer. Plumlot gives you the numbers, defines the jargon in plain English for your client, and puts your name on everything you share.

1

Run the address before the meeting

Paste any US address, on- or off-market, and Plumlot underwrites it on an estimated price: six strategy scores and a full financial breakdown, with plain-language definitions of cap rate, DSCR, ARV, and the 1 percent rule that your client can actually read.

2

Let the client push on every number

Every input in the breakdown is editable inline. When a client says the rent feels high, change it in front of them and watch cash flow, cap rate, and score update. Your assumptions follow you deal to deal.

3

Share it with your name on it

Reports go out with your name, photo, and contact details, plus a "Contact me about this deal" button. Every report your client forwards is a referral that carries your brand.

Shared deal report
4127 Beckett Ave, Columbus, OH
Dana Whitfield
Meridian Ridge Realty · (614) 555-0139
Score
86 Long-Term Rental
Cash flow
+$302/mo
Cap rate
6.4%
Fictional agent and figures, shown for demonstration.

02 · The investor loop

Know your walk-away number before you write the offer.

Paste any US address, on-market or off. Plumlot runs it against six strategies on conservative defaults, then hands you the three numbers that keep you from overpaying.

1

Run the address before you fall for it

Any listing, or any address on an estimated price. Estimated values are flagged as estimates, and fewer than 3 comps means no suggested price at all.

2

Push on every number until it holds

Rate, down payment, rent, operating percentages: all editable inline, and your assumptions follow you deal to deal. If the deal only works at the listing's pro forma rent, the numbers will show it.

3

Get the number that ends the negotiation

Max offer to hit your target return, break-even rent, break-even STR occupancy. If the seller will not meet your max offer, the next deal is one scroll away.

Deal tools
4127 Beckett Ave, Columbus, OH
Duplex · listed $329,000 · scored 86 on Long-Term Rental
Max offer · 8% CoC
$299,000
Break-even rent
$2,598/mo
Break-even STR occupancy
68%

At the list price this deal returns 4.8% cash-on-cash. Your target is 8.0%. The offer that gets you there is $30,000 under list.

Fictional figures, shown for demonstration.

03 · Honest assumptions

The pro forma says $2,600. What rent would you defend?

Most underwriting tools skew optimistic; short-term-rental revenue estimates commonly run 15 to 30 percent hot. Plumlot flags the claimed number and starts you at conservative defaults. Drag the slider to the rent you would put your name behindstake your $86,000 on and watch the deal flip.

2209 Fernwood Dr, Boise, ID 83704
Listed $384,900 · all-in cost $2,410/mo (PITI plus reserves) · $86,000 invested
Listing pro forma: $2,600
$1,900Monthly rent$2,800
Break-even sits at $2,410, where rent meets the all-in monthly cost.
Rent
$2,250
Monthly cash flow
-$160
Cash-on-cash
-2.2%

Underwater by $160/mo
Fictional deal, shown for demonstration. In the app, every one of these numbers is editable.

04 · The market behind the address

Every report carries its market's own numbers.

Under each analysis sits a market dossier for the property's ZIP: five decades of house-price history from federal loan data, HUD fair market rents by bedroom, county building permits, unemployment, and household moves from IRS returns. Public records, each labeled with its source and year, ready for the client who asks where a number came from, so the rent you underwrite has receipts.

House price index · ZIP 78704 · 1976 to 2025
5 yr+5.6% 10 yr+6.0% 20 yr+6.4%
Fair market rent, 3 bedroom$2,660HUD · FY 2026
Units permitted per 1,000 residents10.8Census · 2025
County unemployment3.5%BLS · May 2026
ZIP 78704, Austin TX. Real figures from the bundled public datasets; in the app, every section names its source and vintage.

05 · The client digestThe deal digest

A weekly deal email your investors read, sent under your brand.

Subscribe a client to a ZIP or city and Plumlot sends a curated digest under your name: market pulse, the week's top-scoring deals, the best deal per strategy, and price cuts worth a second look. Add hand-picked deals whenever you want.

Every deal in your ZIP that penciled this week, in one email.

Subscribe to a ZIP or city, daily or weekly, and Plumlot emails you the top-scoring deals, the best listing per strategy, and every price cut that moved a score. Same conservative defaults as the full analysis.

Dana Whitfield
Meridian Ridge Realty · to a subscribed client
Plumlot Digest
[email protected] · to you, weekly
Columbus 43214 this week: 3 deals scored 78+, one $14,000 price cut
1 4127 Beckett Ave +$302/mo long-term rental Score 86
2 268 Halloway St owner cost $618/mo as a house hack Score 81
3 5930 Tamarack Rd $58,000 equity created after refinance Score 78
1442 Overbrook Ct cut $14,000 to $298,500 71 to 76
Curated for you by Dana Whitfield, Meridian Ridge Realty, from 231 active listings in 43214 this week. Reply to talk through any of these.
Scored on your saved assumptions, from 231 active listings in 43214 this week.
Fictional digest preview.

Your client sees your name, your photo, and a reply button. Plumlot sits in the footer.

Four rows made the email. Plumlot scanned the other 227 so you did not have to.

06 · Also inside

The rest of the toolkit.

Deal pipeline Investor

Lead, Analyzing, Offer, Under Contract, Owned, with notes on every deal. Your whole book of investor deals in one view.

Lead 4 Analyzing 2 Offer 1 Under Contract 1 Owned 3
Side-by-side compare Investor

Up to 4 deals in one table: score, cash flow, cap rate, IRR. Built for the meeting where a client ranks their shortlist.

Metric4127 Beckett882 Larkspur
Score8674
Cash flow+$302/mo+$71/mo
Cap rate6.4%5.2%
Sensitivity matrix Investor

Rent across the top, price down the side, cash flow in every cell. It shows exactly where a deal stops working.

$2,300$2,400$2,500 $375k-$46+$54+$154 $385k-$111-$11+$89 $395k-$176-$76+$24
Pricing packet Investor

Sold comps on a map, a comp-derived suggested list price, and a 25th-75th percentile range. Fewer than 3 comps, and it will not suggest a price at all.

4310 Beckett Ave · sold May 2026$305,000
191 Glenhaven Ct · sold Apr 2026$318,500
4483 Colerain Ave · sold Jun 2026$309,900
Suggested list $312,500 · 25th-75th range $298,000 - $326,000
30-year projections Investor

IRR, total profit, and equity multiple at 5, 10, 20, and 30-year exits, recomputed whenever you change an assumption.

5-year exit · 12.1% IRR1.7x equity
10-year exit · 12.5% IRR2.9x equity
20-year exit · 11.2% IRR6.2x equity
30-year exit · 10.0% IRR11.4x equity
$75,670 invested · the Beckett Ave duplex, fictional figures

Plus 30-year projections with IRR, max-offer and break-even tools, and print-ready PDF reports.

Plus the pricing packet with sold comps and a comp-based value, and print-ready PDF reports.

07 · Pricing

Free to scan a market. Paid depth at launch.

During the private preview, every feature on every tier is unlocked for invited users. Nothing is billed today. The pricing below starts at launch.

Free
$0

For checking a market.

  • Scan any US city or ZIP
  • 0-100 scores across all eight strategies
  • Full financial breakdown per property
  • Tunable assumptions
  • Save up to 3 deals
Join the waitlist
InvestorFor investors
$29/ month at launch

For running your own deals.

  • Analyze any US address (on- or off-market)
  • 30-year projections with IRR and exit summaries
  • Deal tools: max offer, break-even rent, break-even occupancy
  • Rent × price sensitivity matrix
  • Unlimited saved deals + side-by-side compare
  • Print-ready PDF reports
  • Daily/weekly top-deals email digests
Join the waitlist
AgentFor agents
$79/ month at launch

For turning analysis into clients.

  • Everything in Investor, plus
  • Deal memos that explain each deal to your client in plain English
  • Your brand on every shared report (name, photo, contact)
  • "Contact me about this deal" CTA on shares + digests
  • Co-branded client email digests
Join the waitlist

Plumlot is in private preview on an invite-only allowlist. Everything above is unlocked while the preview runs; billing begins only at public launch.

Underwrite your market before your next appointment.Underwrite the whole market before your next offer.

Join the waitlist and invites go out in small batches; everything is unlocked during the preview and nothing is billed today.